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Montgaillard
Identité d'entreprise / Print / Digital / Direction artistique
Mission
Exploitation agricole girondine installée au cœur du Fronsadais, dont la diversité de productions — raisin, houblon, orge, fruits rouges, pommes et cochons kune-kune — en fait une entité bien plus large qu'un simple domaine viticole. Forte de cette pluralité, l'entreprise devait affirmer une identité capable de fédérer ses activités sans se confondre avec les codes classiques du secteur viticole. L'axe retenu mise sur des couleurs naturelles et une iconographie graphique forte, portée par la symbolique du paon et des formes florales pour traduire la diversité et la curiosité de Montgaillard.
Livrables
- Identité / Logotype
- Cartes de visites
- Plaquettes commerciales
- Supports de présentation
- Signalétique
- Photographie
- Relations presses
- Optimisation de process
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Couleurs
Fonts pairing
TWENTIETH CENTURY
Typographie
Principale
Roboto
Typographie
Secondaire
Travail par l'image
Photographier les différentes tâches de l'entreprise pour montrer la multitude d'activités ainsi que les valeurs transmises. Ces images sont le témoin d'une histoire écrite les mains dans la terre.
Taille hiver - ceps
La transmission entre les générations est la source principale d'apprentissage
Taille hiver - coupe
